Wednesday, November 25 2015 17:48

In total, during 10 years of operation VivaCell-MTS has invested 23.6 bln AMD into Social Investments Program, out of which AMD 7.9 bln AMD (34.4%) were directed towards implementing cultural projects. As the press-service of the company informed ArmInfo, 2.512 bln  AMD is the volume of financial investments made by VivaCell-MTS into projects implemented in the frames of Social Investments Program during 2015, out of which 894.5 mln AMD (35.6%) have been invested into cultural initiatives. 

"Our friendship is already ten years old. It should be noted that each project realized in cooperation with VivaCell-MTS has recorded high quality and success," Minister of Culture Hasmik Poghosyan said. 

"VivaCell-MTS' support to the culture aims at keeping cultural dialogue with the world by communicating our values. The culture is also a means to present ourselves, our uniqueness, and to share the vision of our development and the national identity. With supporting cultural initiatives, VivaCell-MTS hopes to see the cultural traditions spread to the wider public and to facilitate the aesthetic education of the young generation. Every unique and remarkable event adds a new quality and cultural mark to Armenian society," VivaCell-MTS General Manager Ralph Yirikian said.

The cultural initiatives supported by VivaCell-MTS embrace a variety of spheres and genres, as well as those shedding light on the pages of Armenian history, particularly, the donation of valuable documents and materials to the Armenian Genocide Museum-Institute; support to a number of film and music festivals such as "Golden Apricot" International Film Festival, "Return" Classical Music Festival, "New Names" festival, "National Gallery" Music Festival, "Fresco" Film Festival, support to musical and dance ensembles, such as "Barekamutyan" Dance Ensemble, "Hover" Chamber Choir, State Youth Orchestra of Armenia, Armenian National Philharmonic Orchestra, State Academic Choir, Duo "Ars Lunga", the choir of "Unison" NGO; support to organizations realizing cultural projects, such as Aleksandr Spendiarian Opera and Ballet National Theatre Support Foundation, "Response after 100 years" project devoted to the 100th anniversary of the Armenian Genocide, creation of the Golden Collection of the Public Radio "Masterpieces of Armenian Music", etc. Media projects aimed at increasing the awareness and promotion of Armenian cultural traditions are of special importance to the Company: VivaCell-MTS has supported the "Travelling Overseas" program and a documentary about "Cilicia" ship.

To note, VivaCell-MTS (K-Telecom CJSC) is Armenia's leading telecommunications operator, having the widest 2G/3.75G/4G network reach and spreading a wide range of Voice and Data services all across Armenia. Having the best of the Armenian people interest at heart since its launch on 1st July 2005 and in a short period of time VivaCell-MTS has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives innovation and aims at always being at the forefront of any development serving the Armenian mobile communications market.