The Armenian Ministry of Culture has been cooperating with VivaCell-MTS for 10 years. At a press conference on November 25, Minister of Culture Hasmik Poghosyan said that the involvement of the private sector in the cultural life of the republic results in serious qualitative changes. The minister expressed hope that other companies will follow the example of VivaCell-MTS.
For his part, VivaCell-MTS General Manager Ralph Yirikian promised that VivaCell-MTS will keep supporting culture.
In 2015 VivaCell-MTS allocated about 2.5 bln AMD for social investment programs, including 894.5 mln AMD (36.6%) for cultural projects.
Over the past 10 years the company has allocated a total of 23.6 bln AMD for social investment projects, with over 7.9 bln AMD (or 34.4%) of this amount invested in cultural projects. In particular, VivaCell- MTS supports the Golden Apricot Yerevan International Film Festival, "Return" and "National Gallery" music festivals, State Youth Orchestra of Armenia and Armenian National Philharmonic Orchestra, as well as the choir of "Unison" NGO.
In addition, funds were allocated for the release of an Armenian music album of the Public Radio of Armenia.
Hasmik Poghosyan awarded a Grigor Narekatsi Medal of the Armenian Culture Ministry to Ralph Yirikian for the support provided to culture.